Crypto.com has taken a major step by becoming the official partner of the UEFA Champions League. This marks the first time a cryptocurrency platform has partnered exclusively with one of the world’s top sports leagues.Â
Announced on August 14, this multi-year deal will give Crypto.com global sponsorship rights. According to Steven Kalifowitz, the company’s Chief Marketing Officer, this partnership will bring more awareness to cryptocurrency. He believes it will help attract millions of new users and boost the overall crypto market.Â
Kalifowitz highlighted that large sporting events like the Champions League could introduce cryptocurrency to a broader audience. With increased exposure, more people may start investing in digital currencies, potentially driving up their value.Â
Crypto.com is already making significant moves in Europe, its second-largest market. The firm believes that the vast number of UEFA fans will play a crucial role in speeding up mainstream adoption of cryptocurrencies.Â
Currently, Crypto.com ranks as the 13th largest exchange globally, with a daily trading volume of $2.7 billion. It trails behind industry leader Binance, which sees $11.4 billion in daily trading, according to CoinMarketCap data.Â
