Home » Blockchain » Unstoppable Domains & Blockchain.com Boost Web3 with .blockchain

Unstoppable Domains & Blockchain.com Boost Web3 with .blockchain

Unstoppable Domains and Blockchain.com are teaming up to revolutionize web3. They are launching a DNS-enabled web3 domain under the “.blockchain” extension

Unstoppable Domains and Blockchain.com logos with a futuristic city backdrop, showcasing the .blockchain web3 domain.
Source: https://www.mckinsey.com/

ICANN Registration Process

Both companies aim to register the .blockchain web3 domain with the Internet Corporation for Assigned Names and Numbers (ICANN). ICANN manages IP addresses and domain names globally.

  • New Generic Top-Level Domains (gTLDs): ICANN plans to implement new gTLDs by 2026.
  • Application Process: Begins with ICANN’s Applicant’s Guidebook next year. The companies have a year to prepare their application.

Focus of the Agreement

“The agreement between Blockchain.com and Unstoppable Domains is focused on preparing for this upcoming ICANN application,” a spokesperson told crypto.news.

Upon ICANN’s approval, the .blockchain domain will join existing top-level domains like .com and .net. This will create a dedicated space for blockchain-related businesses.

Features of .blockchain Domain

Once accredited by ICANN, the .blockchain gTLD will serve both web2 and web3 domains. This integration will enhance accessibility and allow seamless usage across both ecosystems.

  • Web2 Capabilities: Email, website resolution, etc.
  • Web3 Capabilities: Blockchain integration, digital identity management, etc.

About Unstoppable Domains

Founded in 2018, Unstoppable Domains leverages blockchain technology to give users control over their digital identities. They offer specialized domain names for individuals, brands, and companies.

Bridging Web2 and Web3

Unstoppable Domains’ collaboration with Blockchain.com aims to bridge the gap between web2 and web3. This is similar to the Ethereum Name Service’s integration of browser-compatible “.box” web domains.

The Rise of Web3 Domain Names

Web3 domains are new web extensions, like .com or .in, launched as smart contracts on public blockchains such as Ethereum, Polygon, and Solana. Extensions like .sol or .crypto can replace lengthy wallet addresses for cryptocurrency transactions. They can also be used for website hosting and single sign-on methods for various web3 applications.

Benefits of Web3 Domain Names:

  1. Simplicity: Users can send funds to an easy-to-remember address like “jack.eth” instead of a 42-character wallet address.
  2. Ownership: These domains are unique non-fungible tokens (NFTs) hosted on a public, immutable blockchain. They can’t be altered or deleted.
  3. Digital Identity: They provide users with full ownership of their data and can serve as a digital identity.

Recent Developments in Web3 Domains

Recently, FIDA, the token governing Solana-based infrastructure developer Bonfida, saw a notable surge following the launch of its Solana Name Service (SNS) in China.

Anticipated Adoption

Currently, users are purchasing popular domain names through platforms like Unstoppable Domains. They anticipate that corporations will soon register their respective brands.

Table: Comparison of Web2 and Web3 Domains

FeatureWeb2 Domain (e.g., .com)Web3 Domain (e.g., .blockchain)
AlterationCan be alteredImmutable
Digital IdentityNoYes
Use CasesWebsites, EmailCrypto Transactions, Digital Identity
SecurityStandardEnhanced via Blockchain


The partnership between Unstoppable Domains and Blockchain.com aims to propel web3 expansion through the launch of .blockchain domains. This initiative will integrate web2 and web3 capabilities, providing a seamless experience for users. As web3 domains rise in popularity, they offer simplicity, ownership, and enhanced digital identity management. This development marks a significant step towards a more integrated and accessible digital future.

June 9, 2024 at 02:00 pm

Updated June 9, 2024 at 02:00 pm


Remember, investing in cryptocurrencies involves risks, and it’s important to conduct thorough research and seek professional advice before making any financial decisions. (Please keep in mind that this post is solely for informative purposes and should not be construed as financial or investment advice.)


The .blockchain web3 domain is a new domain extension launched by Unstoppable Domains and Blockchain.com, aiming to bridge web2 and web3 capabilities. It offers features like email and website resolution for web2, and blockchain integration and digital identity management for web3.

Unstoppable Domains and Blockchain.com are collaborating to register the .blockchain domain with ICANN. They aim to launch this new domain extension to create a dedicated space for blockchain-related businesses and enhance accessibility across web2 and web3 ecosystems.

Web3 domains offer several benefits, including simplicity in sending funds to easy-to-remember addresses, ownership as unique NFTs on a public blockchain, enhanced digital identity management, and increased security compared to traditional web2 domains.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top