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BlackRock & Fidelity Lead Bitcoin-ETF Market

Less than two weeks post the launch of ten spot Bitcoin exchange-traded funds (ETFs), a distinct two- horse race for new assets has materialized. BlackRock’s iShares Bitcoin Trust (IBIT) and Fidelity’s Wise Origin Bitcoin Fund (FBTC) have taken the lead, securing a collective 70% of total spot Bitcoin ETF inflows. This underscores their swift dominance in the market.

BlackRock & Fidelity Lead Bitcoin-ETF Market
Source: Freepik

The Power of Marketing and Distribution:

The remarkable inflows into IBIT and FBTC result from the robust marketing and distribution channels of these asset management giants. Despite facing double-digit losses after Bitcoin’s post-launch plunge, they have achieved unparalleled success. This success is evident in securing a place in institutional and retail portfolios. The liquidity and brand recognition enjoyed by BlackRock and Fidelity have given them a substantial lead over their competitors.

Competitive Landscape:

While IBIT and FBTC lead the pack, the Bitwise Bitcoin ETF (BITB) and Cathie Wood’s ARK 21Shares Bitcoin ETF (ARKB) have also attracted significant investor interest. They have gathered $518 million and $509 million in inflows, respectively. This suggests that there is room for multiple issuers in the spot Bitcoin ETF arena. The funds’ success is clear, surpassing $500 million in assets under management in a relatively short timeframe. This underscores the potential for healthy competition within the market.

Challenges Faced by Grayscale Bitcoin Trust (GBTC):

In contrast, the Grayscale Bitcoin Trust (GBTC) holds the title of the world’s largest cryptocurrency fund, boasting $22 billion in assets. However, since its conversion into an ETF, it has experienced outflows of approximately $4 billion. The fund’s industry-high fee of 1.5% emerges as a significant drawback. This is especially evident when compared to the more competitive fee structures offered by rivals like Franklin Templeton, BlackRock, and Fidelity.

Fee Structures and Long-Term Projections:

The fee competition among spot Bitcoin ETFs is intense, with Franklin Templeton leading with a post- waiver expense ratio of 0.19%. BlackRock and Fidelity closely follow with eventual fees of 0.25% after a waiver period. This is significantly lower than GBTC’s fee, emphasizing the importance of competitive fee structures in attracting investors. Anthony Scaramucci, from SkyBridge Capital, foresees BlackRock and Fidelity’s sustained dominance due to their sales forces and competitive fee structures. This outlook highlights the strategic advantages positioning them favorably in the Bitcoin exchange-traded funds landscape.

Expert Insights:

Roxanna Islam of VettaFi notes, “BlackRock and Fidelity have both the liquidity and the brand recognition that some of the other issuers don’t have—especially when it comes to retail investors who are hesitant about investing in an emerging asset class.” Nate Geraci, President of The ETF Store, emphasizes the significance of achieving over $500 million in assets under management shortly after launch, describing it as “highly impressive.” Anthony Scaramucci predicts that BlackRock and Fidelity will be the two dominant names due to their large sales forces and assets.


BlackRock and Fidelity have jumped ahead in the quickly changing Bitcoin ETF market. They make use of their distribution networks, marketing expertise, and affordable pricing structures. It is anticipated that these two titans will continue to dominate the market as it develops. This paves the way for an exciting competition in the realm of bitcoin investing.

January 25, 2024 at 9:00 pm

Updated January 25, 2024 at 9:00 pm


Remember, investing in cryptocurrencies involves risks, and it’s important to conduct thorough research and seek professional advice before making any financial decisions. (Please keep in mind that this post is solely for informative purposes and should not be construed as financial or investment advice.)


Cryptocurrency is a digital form of currency secured by cryptography, not controlled by governments or banks.

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Best practices for crypto investment include research, diversification, investing what you can afford to lose, and avoiding hype-driven investments.

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