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Trump’s Unique NFT Strategy: Bitcoin Ordinals & Limited Trading

With his most recent digital collection project, former US President Donald Trump is once again making waves in the world of non-fungible tokens (NFTs). The “Mugshot Edition,” Trump’s NFT collection, has taken an unexpected turn. It generated excitement among NFT aficionados by introducing special incentives in the form of Bitcoin Ordinals.

Trump's Unique NFT Strategy: Bitcoin Ordinals & Limited Trading
Source: Freepik

Exclusive Rewards in the Mugshot Edition

The Mugshot Edition, launched in December on the Polygon (MATIC) network, allows collectors to buy Trump Digital Trading Cards NFTs for $99 each. The unique twist in this offering is for those acquiring 100 or more NFTs – they receive a special reward. This reward is the coveted “One-of-One” trading cards, classified as Bitcoin Ordinals.

Bitcoin Ordinals: A Novel Addition to Trump’s NFT Ecosystem

These Bitcoin Ordinals, akin to NFTs, are inscribed onto the Bitcoin blockchain, providing a novel and exclusive addition to Trump’s NFT ecosystem. The announcement, made by CollectTrumpCards on X, revealed that only 200 of these unique ordinals will ever be minted. This adds an element of scarcity to their allure.

Trading Restrictions and Investment Discouragement

However, potential buyers should exercise caution. Both the Mugshot NFTs and the accompanying Ordinals have a distinctive limitation: they cannot be traded until December 2024. The project’s official account states that this restriction aims to discourage using these NFTs as “investment vehicles,” emphasizing their purpose for “individual enjoyment only.”

Unconventional Strategy Sparks Interest

Trump’s marketing strategy is certainly unconventional, introducing a waiting period for trading that sets his NFTs apart from the norm. This limitation, while restricting their appeal as potential investments, has sparked significant interest in the NFT community. The allure of owning one of only 200 exclusive Bitcoin Ordinals has created a sense of urgency among potential investors. This, combined with the exclusivity of the offer, contributes to the heightened interest in the investment opportunity.

Trump’s NFTs Amid Political Endeavors

In a market where NFT values can be unpredictable, Trump’s Mugshot NFT collection’s success is boosted by a unique approach. Despite mixed reactions since its debut, the inclusion of exclusive Bitcoin Ordinals has proven a strategic move. It enhances sales and attracts more buyers to the collection.

Political Connections: Trump’s Stance on CBDC

This unconventional strategy aligns with Trump’s ongoing exploration of NFTs amid his lead in the Republican leadership race. Recently, he committed to opposing the creation of a central bank digital currency (CBDC). During a campaign in New Hampshire, Trump asserted that, if elected president again, he would prevent the development of a CBDC.

NFTs in the Electoral Race

As the 2024 election draws near, Trump’s foray into NFTs brings new dimensions to engagement in the electoral race. According to the NFT Price Floor, Trump Cards collections hold the 16th position in NFT Brand ranking. The accumulated market cap is 26,576 ETH. In the past 24 hours, the three cards collectively recorded a trading volume of 66.479 ETH, achieving 366 sales.

Conclusion: Unveiling the Dynamics of Trump’s NFT Venture

In conclusion, Donald Trump’s NFT venture features the introduction of exclusive Bitcoin Ordinals and a trading limitation until December 2024. This showcase evolving tactics within the NFT ecosystem. Despite its unconventional nature, the approach has successfully stirred interest and demand for Trump’s Mugshot NFTs. It demonstrates the dynamic and unpredictable nature of the NFT market.

January 20, 2024 at 5:00 pm

Updated January 20, 2024 at 5:00 pm



Remember, investing in cryptocurrencies involves risks, and it’s important to conduct thorough research and seek professional advice before making any financial decisions. (Please keep in mind that this post is solely for informative purposes and should not be construed as financial or investment advice.)


NFTs are unique digital assets stored on blockchains, representing various digital items.

To create a unique NFT, you mint it by uploading a digital file to a blockchain platform.

NFTs can be a good investment for collectors, but research and understanding risks are essential.

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