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The Voice Enters Metaverse: Virtual Coaches Unite

Virtual coaches from around the world gather as The Voice makes its debut in the metaverse. The popular singing competition is introducing exciting new gamified experiences; where fans can take on the role of celebrity coaches on virtual stages. They can earn NFT rewards for their real-time show predictions and unlock exclusive opportunities. 

The Voice Metaverse: Virtual Coaches Unite
Source: Wikipedia

For enthusiasts of the famous competition, The Voice, this new venture brings an immersive experience. It is bridging the gap between the actual show and virtual reality. It is partnering with The Sandbox, the decentralized gaming platform, along with Virtual Brand Group (VBG) and ITV Studios. This production company behind the show introduced “The Voice Coach Battle” on May 8. 

In this metaverse experience, fans step into the shoes of celebrity coaches, seated in the iconic red chairs. They are more than ready to discover and mentor future stars. With the tap of a button, virtual coaches guide their chosen talents through the competition; mirroring the dynamics of the actual show, with the game adapting to every decision made. 

Fun Facts About “The Voice” Metaverse Debut: 

  • Global Participation: Fans from all corners of the globe can now join forces as virtual coaches in “The Voice Coach Battle.”  
  • Iconic Red Chairs: Stepping into the iconic red chairs, participants immerse themselves in the same environment as their favorite celebrity coaches. 
  • Interactive Gameplay: Through the metaverse experience, players actively engage in coaching their chosen talents. 
  • NFT Rewards: By making accurate predictions about the show’s contestants, fans have the chance to earn valuable nonfungible tokens (NFTs) as rewards. 
  • Exclusive Opportunities: Winners of the NFT-driven competition could find themselves with the coveted chance to attend live recordings of The Voice in multiple countries. 
  • Game-Changing Collaboration: The partnership between The Voice, The Sandbox, Virtual Brand Group, and ITV Studios signals a groundbreaking collaboration. 
  • Youth Engagement: Justin Hochberg, CEO of Virtual Brand Group, highlights the appeal of social gaming platforms in capturing the attention of the elusive youth demographic, showcasing the evolving landscape of entertainment consumption. 
  • Metaverse Predictions: Hochberg’s prediction of top global series adopting parallel gamified experiences within the next 24 months hints at a transformative shift. 

This is not just a playful rendition of the popular series. The metaverse experience invites fans to engage with the 25th season of NBC’s The Voice within the game environment. Participants are motivated with nonfungible tokens (NFTs), awarded weekly for accurate predictions. They will try to predict the contestants’ progress and the eventual winner of the show. 

The Evolution of Television in the Metaverse Era 

Moreover, participants in the NFT-driven competition stand a chance to win desired opportunities. Some of them are attending live recordings of the show in five different countries where it airs. This will effectively bring together the worlds of physical and digital interaction. 

Justin Hochberg, CEO of Virtual Brand Group, highlighted the significance of this moment. He emphasizes that experiences like “The Voice Coach Battle” are paving the way for the transformation of television. He underscored the appeal of social gaming platforms in engaging the elusive youth demographic, enhancing the global value of TV formats. 

Hochberg noted the suitability of the metaverse and Web3 interactive social games. Especially for the consumption patterns of a generation raised on social media and the creator economy. He predicts that within the next 24 months, top global series will adopt parallel gamified experiences; seamlessly integrated into both real-time and physical show formats. 

May 11, 2024 at 1:00 pm

Updated May 11, 2024 at 1:00 pm


Remember, investing in cryptocurrencies involves risks, and it’s important to conduct thorough research and seek professional advice before making any financial decisions. (Please keep in mind that this post is solely for informative purposes and should not be construed as financial or investment advice.)


NFTs are unique digital assets stored on blockchains, representing various digital items.

To create a unique NFT, you mint it by uploading a digital file to a blockchain platform.

NFTs can be a good investment for collectors, but research and understanding risks are essential.

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